Pirtyna made us realize that a sauna isn’t just a place to sit and sweat – it’s a whole ritual. A reset. A deeper kind of self-care.

Roberta brings this to life like no one else. She lives and breathes sauna culture. From handcrafted linen garments to step-by-step rituals you can follow at home, she’s making authentic sauna experiences accessible to anyone with a bench and some steam.

We saw the fire in Roberta’s eyes – her passion, her knowledge, her belief that sauna can be more than just heat.
And we’re backing her to take the next step in its story.